Weight Watchers announced the launch of their new program – Momentum – an easy-to-follow, weight loss plan that can help people stay in control of their eating habits while teaching them how to eat smarter portions, make healthier choices and stay more satisfied, all key in achieving weight loss success. The new Weight Watchers Momentum program provides resources for people to understand and address the practical, physical and emotional issues that can lead to weight gain. With strategies to conquer hunger and the ability to tailor the plan to fit into one’s own life, Momentum provides people with more tools and resources to succeed in adopting a healthier lifestyle.

The Momentum program was developed from a combination of the latest in scientific research with in-depth insights from members who have succeeded on prior Weight Watchers food plans. The Momentum program tackles physical hunger head-on by helping people identify foods that can keep them satisfied for longer; thus helping them stay in control for long-term, sustainable weight loss.

By following Momentum, consumers can avoid the feelings of hunger and deprivation that may have prematurely ended previous weight loss efforts. In addition, the Momentum program encourages listening to hunger signals, identifying triggers of emotional eating and emphasizes the benefits of tracking/journaling, which is scientifically proven to be an effective tool for weight loss.

“Following a food plan that enables you to make healthier choices without feeling deprived is incredibly helpful when losing weight,” explained Karen Miller-Kovach, MS, RD, Chief Scientific Officer, Weight Watchers International. “Many people delay getting started on a weight-loss plan because they fear being hungry. With Momentum, there is no need to delay because it makes the connection between POINTS values and healthy, filling foods for you. Having this understanding is not only helpful with weight loss, but also with keeping the weight off because the eating patterns taught with Momentum lead to an overall healthier lifestyle. Our successful members have told us that they feel different when eating lean proteins and whole grains versus something like fried food or processed foods and they love seeing the impact those foods have on their success.”