Snackers who love potato chips but shun the extra calories and fat will pucker up for new Sea Salt & Vinegar Kettle Brand Baked Potato Chips hitting stores this January. They taste just like the original variety of all natural Kettle Brand Potato Chips. The hook? They have 65 percent less fat than regular potato chips and only 120 calories per serving.

Unlike other baked chips and “diet” snacks, which have earned a reputation for bland flavors and questionable ingredients, Kettle Brand Baked Potato Chips are the only baked potato chips made from whole slices of potatoes for hearty crunch and real potato flavor, just a spritz of healthy oil and all natural seasonings – much like their sister chip, the original Kettle Brand Potato Chip.

“Our new Baked Chips are loaded with flavor so consumers can finally hold a healthier snack to a higher standard,” said Julie Dunmire, brand director for Kettle Foods. “Kettle Brand^® fans will enjoy the same delicious, all natural potato chip, just baked for 65 percent less fat – we promise.”