The “go green” movement has swept the nation and wise consumers do not neglect the necessity of keeping their own bodies healthy as well. We need to “go green on the inside,” says Jim May, CEO of Wisdom Natural Brands, “because that’s where vibrant health begins.” SweetLeaf Sweetener, the all-new, all-natural, zero-calorie, zero-carb, zero-glycemic index sweetener by Wisdom Natural Brands, is offering a unique introduction for people who want to try their new table-top, diabetic-safe sweetener.

There is a growing movement to kick the habit of using the old pink, blue and yellow packets of chemically generated artificial sweeteners—and even sugar. Americans are looking for a sweetener that is totally safe and does not cause health problems or weight gain. Tens of millions of consumers worldwide believe they have found just such a sweetener in the new SweetLeaf Sweetener. This is a true table-top stevia sweetener, which is a white powder, somewhat similar to sugar. May emphatically stated that, “All stevia products are not the same. SweetLeaf is decidedly the purest and best tasting stevia on the market—bar none!”

According to the International Food Information Council (IFIC), 194 million Americans were using some form of low calorie sweetener in 2007. The IFIC Food and Health Survey for August 2008 points out, however, that 43-45% of Americans want to use less aspartame, sucralose and saccharine, respectively. On the other hand, 26% want to increase their use of stevia. The 2008 Gallup Study of Sweetener Preferences reports that “strong interest in an all ‘natural’ no calorie sweetener coupled with favorable perceptions of stevia among the small but growing consumer base familiar with this sweetener, suggests the potential for significant change ahead, as stevia moves toward FDA approval.” SweetLeaf has already received its FDA GRAS (Generally Recognized As Safe) status.