Many of your favorite health information sites online are supported by ad and sponsor sales.  So I was very excited to hear that Burst Media, a provider of advertising representation, services, and technology to independent web publishers, today announced the launch of the Burst Wellness Network. The Burst Wellness Network targets women 35 years and older who frequently look to the Internet for information related to health, beauty, natural living, and fitness. The Burst Wellness Network is comprised of more than 120 web sites that target women 35 years and older - the decision-maker for many household purchases. The Network delivers 54 million ad impressions and allows health and beauty marketers to engage an active and growing consumer demographic to whom the Internet is an essential information resource.

“Our research indicates that over 70% of women use the Internet to search for a wide range of wellness topics, ranging from nutrition and diet, to meditation and family health,” said David Cooperstein, CMO of Burst Media. “These survey findings validate not only the incredible growth in the availability of wellness information online, but also the march of brand advertisers to quality specialty content websites to deliver their message to target audiences that the Burst Wellness Network can provide.”

Many of the websites in the Burst Wellness Network have been pre-qualified to run custom advertising creative and rich media ad units like expandables, in-banner video, as well as customer sponsorships and placements. Additionally, enhanced creative advertising solutions – including widgets, video cubes, StoryAds, and mobile display ads are also available across the Network. These cutting edge advertising solutions can extend the reach of an advertiser’s campaign “beyond the banner” and introduces exciting creative units to an important target audience whose attention is essential for many advertisers’ success.

“We have worked with Burst for over eight years,” said Sabrina Nelson, Publisher of VegSource.com. “Being a member of the Burst Wellness Network is a logical expansion of our relationship, and underscores the constant demand for online health and wellness content. We’re very excited about the opportunity to provide our site visitors with focused, relevant advertising that values our audience’s time and needs.”